Post by account_disabled on Dec 30, 2023 10:10:02 GMT
Capitalising on coffee the brand focused on messaging and animation but kept their colour palette and typography the same so the infamous brand was still easy to recognise. Dunkins change in name was far from drastic but aligned with their existing slogan America runs on Dunkin. For consumers many of whom already referred to the brand by its new name the rebrand made sense as the brand identity remained much the same. Dunkin recognised it had to adapt to stay relevant and meet the needs of consumers. Its rebrand was a success with of people drawn to their new logo and a peak revenue of . billion in .
Image PR Newswire Burberry In British fashion house Burberry was struggling. An influx of fake products led Burberry to be associated with British subculture Mobile App Development Service a far cry from their desirable audience who they were unable to reach. Keen to rid themselves of this negative image Burberry went back to the drawing board and came up with an exciting campaign. Harry Potter film franchise Emma Watson was Britains new itgirl and named the face of Burberrys fall campaign.
A tactical decision Emmas starring role modernised the brand and captured the attention of younger audiences. Whilst the campaign shot in Westminster to represent Burberrys rich history emulated understated beauty and featured a handful of their timeless key pieces. Although this isnt a full rebrand Burberry is a great example of a brand that can successfully reposition itself. Image Marie Clare Starbucks Do you remember the Starbucks original logo years after its story began the coffee house decided it needed a refresh in order to attract a wider audience.
Image PR Newswire Burberry In British fashion house Burberry was struggling. An influx of fake products led Burberry to be associated with British subculture Mobile App Development Service a far cry from their desirable audience who they were unable to reach. Keen to rid themselves of this negative image Burberry went back to the drawing board and came up with an exciting campaign. Harry Potter film franchise Emma Watson was Britains new itgirl and named the face of Burberrys fall campaign.
A tactical decision Emmas starring role modernised the brand and captured the attention of younger audiences. Whilst the campaign shot in Westminster to represent Burberrys rich history emulated understated beauty and featured a handful of their timeless key pieces. Although this isnt a full rebrand Burberry is a great example of a brand that can successfully reposition itself. Image Marie Clare Starbucks Do you remember the Starbucks original logo years after its story began the coffee house decided it needed a refresh in order to attract a wider audience.